This Morning sar Holly Willoughby has announced she’s quitting her lifestyle brand Truly ahead of its expected autumn launch.
The 37 year old presenter, 37, took to Instagram to tell her millions of followers that she’s unable to dedicate the required time to the brand — which was expected to rival Gwyneth Paltrow’s Goop.
In making her announcement, which came as she is about to fly to Australia to co-host I’m A Celebrity… Get Me Out Of Here!, the mother-of-three wrote: “After much consideration, I have made the decision to step away from Truly.
“To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home.
“I wish Truly all the success for the future.”
Just last month, she revealed that the launch was near ready, posting on Instagram: “Couldn’t wait to share this with you… I’ve just finished shooting the Truly range in the most beautiful location with the most wonderful team.
“Everything is coming to you really soon … #Truly www.truly.co.uk Click on the link in my bio to become part of our Truly family.’”